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As one of Dunedin’s longest-running accounting firms, Target Accounting has been helping and supporting local businesses for the past 38 years. We teamed up with Patston Media for a complete brand overhaul to give them a modern look.


Brand Positioning

Visual identity

Brand strategy

Website design & build

Marketing strategy

Long-term comms and media strategy & planning

Content marketing strategy & planning

Content creation & implementation, ads management

Out-of-home marketing (billboards, bus backs)

Videography & photography

Through a comprehensive brand strategy that would uplift their branding into the modern era and represent the core values they hold, we developed a new logo, built a new website, and created social media content that was educational and friendly.


Our approach to their new identity was inspired by the familiar red and blue colour palette to which we added a playful element by incorporating the use of an arrow across their content. We extended our creative endeavours to include professional and quality photography and videography to help create a familiar and friendly connection to the incredible Target Team.

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