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Target Accounting

As one of Dunedin’s longest-running accounting firms, Target Accounting has been helping and supporting local businesses for the past 36 years. We were approached alongside Patston Media with the task of a complete brand overhaul to give them a fresh new look that captured their values of supporting local businesses and the community.


Through a comprehensive brand strategy that would uplift their branding into the modern era and represent the core values they hold, we developed a new logo, built a new website, and created social media content that was educational and friendly. Our approach to their new identity was inspired by the familiar red and blue colour palette to which we added a playful element by incorporating the use of an arrow across their content. We extended our creative endeavours to include professional and quality photography and videography to help create a familiar and friendly connection to the incredible Target Team.

Branding + Identity + Signage + Print + Website + Strategy

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