Wanting to have a separate store for her collection of animal prints, Mckenna approached us to design a brand story and experience that captures her values as a photographer. We thought it was only fitting to build the brand around her biggest inspiration from her very own life – her chocolate brown Newfoundland dog, Henry, and his best friend George, another Newfoundland.

We worked alongside Mckenna to visually represent Henry & George in a playful and moving way that captured their friendship, cheekiness and overall love for them. We designed the branding and logo, developed and designed the website, alongside media content. Part of our objectives was not only to increase brand awareness through SEO but also to drive sales. We developed an effective ad strategy across NZ, AUS and the US, and created tangible results using Google Ads and Google Analytics.