DUNEDIN CRAFT BEER & FOOD FESTIVAL
DUNEDIN'S BIGGEST FESTIVAL FOR BEER LOVERS
What do you get when you cross Sir Dave Dobbyn, a Passionfruit Hazy IPA, and 12,000 thirsty locals? Answer: Dunedin Craft Beer & Food Festival.
We partnered with the team at OUSA to bring one of the city's premier annual events to Dunedin. Our goal was to amplify the festival's digital presence before, during, and after the two-day festival.
From short form teasers to real-time social media content during the event, our team ensured that the festival remained top-of-mind.
The collaboration produced an epic showcase of great local products, underscored by a digital footprint that extended far beyond the festival.
SCOPE OF WORK
Marketing strategy
Organic social media management
Ads management
Ticket sales
Videography
Project management
Event coverage
Website design & build
13,500
minutes of videos watched
65,000
accounts enageged
900,000
impressions
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